• Recognized with an Innovation Award for pioneering endeavors in product design.

• Led a diverse international team of 4 designers, streamlining collaboration and communication processes, resulting in smoother workflows and enhanced teamwork.

• Established a clear product design strategy, focusing on timely and clear deliveries and innovative features.

• Created a comprehensive Design System with 100+ reusable components focused on usability (UX), accessibility, and scalability resulting in a 30% increase in design efficiency.

• Designed MVP and prototypes, incorporating user-centric design principles, laying the foundation for user feedback and adoption measurements.

• Created and developed a live design system and reduced development time by at least 50% (Dev team report).

• Designed 650+ screens for Hoozas products on desktop and mobile with functioning prototypes along with 180+ unique icons (font icon and SVG).

• Led the design of 6 different products, and increased user engagement by 30% (analytics). Designed and developed marketing campaigns landing pages.

• Designed and implemented a working PWA mobile app in 7 days using the created design system.

• Developed front-end UI with Buefy (Vue.js library based on Bulma).

• Successfully re-branded and refreshed the visual language, enhancing market positioning and communication with targeted audiences, increasing sales by 23% in the annual report.

• Led the company design team, incorporating design thinking and revolutionizing design strategy.

• Achieved over 73% increase in user satisfaction through a complete product redesign (survey).

• Implemented an interactive design system, reducing development time and costs by 6 months.

• Delivered 750+ screens, spanning mobile, desktop, apps, and landing pages, along with 1500+ visual items for marketing, social media, presentations, and more.

• Achieved an impressive Net Promoter Score (NPS) of over 96%, indicating exceptional client satisfaction and loyalty, resulting in a significant increase in returning clients and repeat business.

• Led initiatives to enhance client satisfaction, resulting in a 38% increase in quarterly sales during tenure, demonstrating the direct impact of design efforts on business performance and revenue growth.

• The implemented client satisfaction initiative achieved a surprising 70% increase in returning customers, making client retention the primary revenue growth during my tenure.

• Spearheaded the development of digital mock-up and product prototyping techniques, resulting in a 3x faster turnaround time for client feedback and delivery.

• Successfully collaborated with over 10 prominent food industry factories on innovative product packaging projects, meeting and exceeding their design needs.

• Implemented a robust documentation system to maintain consistent visual language and styles across all relevant projects, ensuring brand coherence and customer satisfaction.

• Developed a comprehensive 50-page annual marketing strategies plan, securing future funding from investors.

• Orchestrated a successful product launch marketing campaign, resulting in a smoother transition and 14% lower customer support entries than anticipated.

• Achieved a remarkable 6-month decrease in customer acquisition cost by $2 through strategic brand exposure initiatives.

• Conducted extensive market research and SWOT analysis to identify market needs and translate them into actionable product requests.

• Held overall responsibility for brand management, corporate identity, and image.

• Consistently achieved 98% client satisfaction across all projects, delivering top-quality results (surveys, follow-ups).

• Skillfully managed and led a team of 6-10 designers and developers, fostering a collaborative and productive environment.

• Defined efficient project workflows and effectively managed team dynamics for streamlined operations.

• Excellently grasped client requirements, transforming them into creative ideas and precise technical specifications.

• Proactively identified and implemented the latest technologies, design trends, and industry standards to stay at the forefront of innovation.

• Led part-time research and communication initiatives, exercising capabilities in exploring innovative solutions.

• Successfully re-branded the company's identity and skillfully implemented a WordPress website.

• Conducted in-depth research on Building Management Systems (BMS) & Smart Home solutions, fostering 10 new business connections and leveraging new technologies.

• Spearheaded commercial initiatives and communications with 6 European & Asian partners, importing cutting-edge technologies and related infrastructures.

• Elevated professional skills, doubling deliverables, and achieving deadlines 20% ahead of schedule.

• Spearheaded over 500 successful technical interviews, leading to 50 successful designer recruitments.

• Pioneered agency expansion by proposing three new services in product packaging and web integration.

• Successful amendments to the web design techniques, resulting in more quality deliverables to clients.

• Worked and gained experience in product packaging design.

• Learned to work and develop websites and multimedia applications using Adobe Flash technologies (previously Macromedia Flash).

• Designing various print graphics and identities

• Upgrading knowledge & learning new techniques with actual clients

• Gaining more professional experience with satisfied clients

• Spearheaded the design of the new interactive website of the company incorporating the latest standards at the time, utilizing both Flash and HTML elements.

• Collaborated with the programming team to implement the theme on a custom PHP platform.

• Responsible for crafting visually appealing graphics for both online and print materials.

• Acquired proficiency in web design skills and toolsets.

• Gained hands-on experience in coding and designing processes.

• Developed a keen interest in bridging the gap between design and development, focusing on Human-Computer Interaction (HCI) and UI/UX development.

• Demonstrated reliability and earned management trust, leading to active participation in two key projects.

• Contributed to a collaborative and dynamic work environment during a fulfilling year of internship.

British A-Level & A-level Advanced Courses

Rebrand, Visual Language Design, Product Packaging Design, Marketing Material Design, Presentation Design

Nazdik is a comprehensive investment platform designed to empower users to invest intelligently, conveniently, and securely. Offering user-friendly and accessible micro-investment and asset management features, Nazdik addresses the challenges of navigating complex financial markets.

I led a transformative project focused on rebranding and redesigning both the web app and website. Through this initiative, users gained access to personalized investment plans tailored to their financial goals. Additionally, I developed a comprehensive Design System and established a robust visual language that effectively conveyed Nazdik's brand identity and values.

Services: Rebrand, Visual Language Design, Design System, Product Design, UXD, Presentation Design

In this project, I collaborated with KANLAN, a forward-thinking architecture studio, to elevate its online presence. I designed the website into a visually captivating and interactive platform that showcased KANLAN's unique architectural philosophy, minimal design approach, cultural authenticity, and achievements.

The outcome was a significant 405% increase in KANLAN's visibility and reach (analytics), attracting almost triple international clients (internal report) and top architectural talents seeking to collaborate with a reputable and award-winning firm. This transformation positioned KANLAN as a leading architectural studio, solidifying its reputation and fostering growth opportunities within the global market.

Scope: Visual Language, Presentation Design, WordPress

Visual Language Design, Design System, Product Design, UXD, Presentation Design

(Overall 7.5)

Credential ID 7/325

• Translated TED video subtitles to Persian.

• Helped with transcription.

I helped with the style and translation of Microsoft ToDo when it was an open-source software called Wunderlist.

• Tried to increase public awareness about animal welfare.

• Designed & maintained website.

• Participated in homeless or injured urban animals' pickups and sheltering them.

• Food donations collection.